How to Improve Your Facebook Page health

Best Tips to Improve Your Facebook Page health

Do you want a highly effective Facebook page?

While there are an unlimited number of strategic factors that can contribute to the success of a Facebook page, many share common elements. In this article you’ll discover the six best elements of successful Facebook pages and how you can improve your Facebook page.

Clear Cover Photo

When Facebook users land on your page, you want them to figure out who you are and what you do in about 3 seconds. That’s why a good cover photo is important.

• All cover images are public. This means that anyone who visits your page will be able to see your cover image.
• Covers can’t be deceptive, misleading or infringe on anyone else’s copyright.
• You may not encourage people to upload your cover to their personal timelines.

Make sure your cover images are high quality. Use an image that is at least 851 x 315 pixels. Facebook will expand any image that’s smaller than these dimensions and that makes your cover blurry.

Optimize Your Profile Photo

While your cover photo gives users who land on your Facebook page their first impression, it’s your profile photo they’ll see the most. Unless they visit your timeline again, all they’ll see from you branding-wise is your profile photo on the news feed.

Your profile pic is more important than the cover photo because it appears in:

• The news feed of your followers
• Posts on your page’s timeline
• Replies in comments
• Comments and posts you make on other pages while using your page
• Over the cover photo on your timeline

Complete Your About Section

An incomplete or misconfigured About section could result in missed traffic and likes on your page. Be aware that this section will look slightly different, depending on the category you choose when you create your page. If you don’t have a physical location or it’s not common for people to come to your place of business, select a category such as “Company” or “Brand” when you create your page.

Optimize for Mobile Views

Sometimes the about section shows differently on the Facebook mobile app than it does on the desktop. I suggest making sure your Short Description, Mission and Company Overview all begin with your URL so it shows first when someone visits your page on a mobile device.

Be sure to see how your page shows on all mobile devices.

Work From a Posting Strategy

The most important element of a successful Facebook page is a well-planned posting strategy.

You can have the prettiest cover photo and profile image, the most well-crafted About section and tons of amazing apps, but if your posting strategy lacks direction, you’re dead in the water!

Recent changes to the news feed algorithm mean you need to post more often to stay top of mind with your followers and get the most engagement. I recommend that pages publish three types of posts every day on their pages:

§  Photo

§  Text update

§  Links

Use the tips above to make sure your page has the five elements of a successful Facebook page.

Create a clear cover photo, design a profile pic that scales well visually, and display your URL in your page’s About section. Next, add tactical functionality to your page with third-party apps and guide your page posting with a defined strategy.